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HomeCalendarMarketing Your Book for Fun and Profit with Instructor Jim Rada (Gold Level)

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Marketing Your Book for Fun and Profit with Instructor Jim Rada (Gold Level)

Tuesday, March 05, 2024, 7:00 PM until 8:00 PM Eastern Time (US & Canada) (UTC-05:00)
Additional Info:
Event Contact(s):
Dan E Arndt
Online Activities Coordinator
Online Classes
Registration is required
Payment In Full In Advance Only


All Pennwriters Courses are conducted in a “live” presentation format utilizing the Zoom platform. If a conflict arises based on the required meeting times, please contact the instructor and Online Courses Coordinator to find a possible solution. ALL sessions will be recorded.

Course Information:

Many authors don’t understand that just as much effort goes into marketing their book as does writing it. Marketing has different elements that can be used a la carte.


Have you ever wondered why a celebrity who can’t write and might have trouble reading gets a big book contract? It’s because they have an author platform. Understanding what constitutes your marketing platform will help an author understand how well their marketing is doing. It is the yardstick publishers look at before offering you a contract. Once you know where you are starting, you can craft a marketing plan to help you reach new heights.


Your marketing plan also needs a foundation that you build upon with the elements that work for you. This course will look at when to start your marketing and what goes into building the foundation, which will be your website (and your Amazon author page). These serve as hubs where all other marketing efforts will direct traffic to. Then it will go into choosing the right keywords and categories for your books and writing an effective description. From there, where discuss building your e-mail list. Will free or paid advertising work for you? How can you successfully sell direct to your readers and keep more of the cost of your book? What is your launch, short-term, and long-term marketing strategies? Should you sell you or your book? And finally, how it all comes together in building your platform and what you can do with that.


The course will explore why you should be building your e-mail list and how to do it. This will include using things like reader magnets, giveaways, and author swaps.


From there, we will explore the use of social media, paid advertising, and free advertising. Discover how to book yourself in newspapers, magazines, television, podcasts, and radio programs. Learn how to maximize in-person selling to maximize your profits.


Author Benefits/Takeaways—Participants will:

  • Calculate what their platform reach is and set a goal where they want go.
  • Plan out their website and the elements they want to include.
  • Lay out a plan for building their mailing list and how to do it.
  • Identify potential advertising venues.
  • Identify potential media outlets that might interview them.
  • Explore the possibility of in-person sales.

Instructor Bio:

James Rada, Jr. is a bestselling author of historical fiction and non-fiction history. They include the popular books Strike the Fuse, Canawlers, and Battlefield Angels: The Daughters of Charity Work as Civil War Nurses. He also writes fantasy, horror, and middle-grade books as J. R. Rada.

He lives in Gettysburg, Pa., where he works as a freelance writer. James has received more than two dozen awards from the Maryland-Delaware-DC Press Association, Associated Press, Maryland State Teachers Association, Society of Professional Journalists, and Community Newspapers Holdings, Inc. for his newspaper writing.


He was also taught writing workshops and classes at Frostburg State University, Harrisburg Area Community College, and Frederick Community College.